Generic Sales Cover Letter. A general cover letter, also known as a generic cover letter, is an all-purpose, universal document particularly useful when you apply for multiple positions or when you're going to a job fair. When you are writing a cover letter for a position in sales, marketing, or public relations, it's particularly important to do a stellar job of selling yourself.
Your sales cover letter should motivate the reader to take action and call you to schedule the interview.
My career has involved service in both the retail and call center industries, where I've worked in conjunction with sales and problem resolution teams to enhance customer satisfaction.
Review cover letter examples, download templates, and get helpful tips for how to write a winning cover letter. Avoid generic letters - Recruiters can spot generic letters a mile off. In this example, our candidate has worked for four years as a computer technician, and is applying for his first senior-level position.